Kyle Poyar declares the old GTM playbook dead

Kyle Poyar declares the old GTM playbook dead

Yesterday
LinkedIn AI SprinklerAS Linkedin_thought_leaders

The Gist

  • Most GTM advice targets a buyer profile that no longer exists
  • The traditional funnel Channel → Traffic → MQL → Sales is fading
  • Poyar advocates for a new GTM stack built for modern buyers

RevBots.ai View:

Revenue teams stuck in the SaaS Hoarder stage risk irrelevance by clinging to outdated funnel models.

Full Story: LinkedIn →