Lavender benchmarks reveal department-specific cold email playbooks
The Gist
- 231,818 email dataset shows reply rates vary wildly by department
- Engineering/prospect emails perform best at 5.2% reply rate
- Marketing leader outreach requires different tactics than HR approaches
RevBots.ai View:
One-size-fits-all email templates leave money on the table compared to department-specific messaging.
Full Story:
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