LinkedIn CPMs Hit $800: B2B Ad Strategies for the AI Era

LinkedIn CPMs Hit $800: B2B Ad Strategies for the AI Era

8h ago
GTMnow AI SprinklerAS Gtm_strategy New

The Gist

  • LinkedIn CPMs surged from $20 to $800 in 18 months due to AI-driven content flood
  • Meta and Reddit now offer 70-80% match rates for B2B audiences
  • CRM conversion data integration is critical for ad platform optimization
  • ChatGPT ads are coming: prepare for LLM-based advertising shifts

RevBots.ai View:

B2B marketers must pivot to Meta and Reddit while leveraging CRM data to optimize ad spend in the face of skyrocketing LinkedIn costs.

Full Story: GTMnow →