LinkedIn cringe vs. authentic sales: Why therapy beats Lamborghini flexing
🎧 PodShort
22 min squeezed to 2
AI SprinklerAS Sales Tech

Jack Frimston
Co-founder at We Have A Meeting
Zac Thompson
Co-founder at We Have A Meeting
Full episode from Sales Gravy
Quotable Moments
People who are really successful... I guarantee most people listen to this will be like, 'Who's that? I've never heard of him.' And if you try and follow him, he's not trying to push a course to you at all.
The best sales techniques come from therapists... a job of the salesperson is just to get you to think deeply so that you can attach emotion.
I'm changing jobs, this is going to be an amazing year for me... Oh by the way, all of this was a joke and I was just trying to get you to like this post.
Key Insights
- Many people on LinkedIn chase the 'view' rather than the 'client', focusing on superficial success metrics like rented Lamborghinis and Rolexes instead of genuine business growth.
- Authentic success and knowledge are often quieter and less ostentatious than people expect, contrasting with those who aggressively push courses or 'formulas' on social media.
- The psychological principle of 'keeping up with the Joneses' is prevalent in sales, where people desire what others have rather than aspiring to be those successful individuals.
- A significant portion of content on LinkedIn, particularly from new business development professionals, comes from a place of 'false bravado' or false confidence, often lacking real sales experience.
- When creating content, it's important to post for yourself and your genuine interests, rather than solely for public validation, as this leads to more authentic and enjoyable engagement.
- The best sales techniques are derived from therapeutic practices, focusing on deep thinking and emotional connection rather than aggressive, 'sleazy' selling.
- A good strategy for LinkedIn is to subtly subvert expectations; write content that appears normal but contains a deeper, often humorous, layer for those who read closely, fostering genuine engagement.
- If you feel inspired to write something, do it, but if you have nothing genuine to say, don't force it, as authenticity is key to effective communication on platforms like LinkedIn.
Metrics Mentioned
- 175,000 followers on Instagram (Mentioned in a LinkedIn post bio, highlighting a focus on social media following as a measure of influence.)
- 80% of the day (The amount of time reps waste stitching tools together, which Nooks aims to reduce.)
RevBots.ai View:
- AI Sprinkler teams waste cycles on vanity metrics instead of real pipeline.
- ARM-stage orgs replace 'personal branding' with authentic, data-driven engagement.
- Therapeutic sales techniques align with ARM's focus on emotional intelligence.
- Tab Hoppers fall for LinkedIn flex culture; ARM teams build quietly.
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