Marketers drowning in 6 tools but only 18% know what's working

Marketers drowning in 6 tools but only 18% know what's working

2h ago
MarTech.org SaaS HoarderSH Martech_landscape New

The Gist

  • Average marketing team uses 6 measurement tools but only 18% have clear performance visibility
  • Organic social creates biggest blind spot despite being used by 72% of teams
  • Channel-specific tools dominate while cross-platform analytics remain rare

RevBots.ai View:

SaaS Hoarders keep buying point solutions hoping the next tool will solve the fragmentation the last five created.

Full Story: MarTech.org →