Marketers revolt against AI slop: Why human copy still wins

Jun 8, 2026 · Exit Five
🎧 PodShort 31 min squeezed to 2 AI SprinklerAS Marketing Automation
Episode artwork
Eddie Shleyner
Copywriter at VeryGoodCopy.com
Exit Five
31 min squeezed to 2
Full episode from Exit Five
Quotable Moments

The narrative is shifting on AI. Have you noticed? I'm feeling more of a grumbling from our community, from marketers in our universe, just like, you know what, screw AI. I'm tired of this. I'm tired of this writing. I'm tired of this slop.

Dave GerhardtHost
06:20

The AI version is just telling us things, whereas the human version is kind of filled with things that make writing feel rich and deep.

Eddie ShleynerCopywriter at VeryGoodCopy.com
21:00

The real turnoff, especially folks in our industry like marketers, copywriters, commercial storytellers, people who need to get under the skin and into the psyche of a market to exact some kind of change or compel an action, these folks understand that a great ad is a mirror that you put in front of your audience.

Eddie ShleynerCopywriter at VeryGoodCopy.com
27:00
Key Insights
  • The narrative around AI is shifting, with more marketers expressing frustration and a desire for human-generated content.
  • AI-generated content, while coherent, often lacks inspiration and a distinct human touch, making it less effective in engaging audiences.
  • Effective copywriting involves creating 'holes' in the narrative, allowing the reader to participate and use their imagination, leading to a more immersive experience.
  • Anti-description, where minimal detail is provided, forces the reader to fill in the gaps with their own experiences, making the content more relatable and impactful.
  • Subtext in writing allows the context of a situation to dictate the meaning behind words, creating deeper emotional resonance that AI struggles to replicate.
  • The true value of copywriting lies in empathy and understanding the human condition, which AI cannot fully grasp or express.

RevBots.ai View:

  • AI Sprinkler stage teams risk over-indexing on AI content at the cost of engagement.
  • Human-centric copy remains a differentiator for ARM-stage companies.
  • Tab Hoppers should prioritize foundational storytelling before layering in AI tools.
  • SaaS Hoarders collecting AI writing tools may miss the bigger picture of emotional resonance.
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