Marketing teams gain pricing power as SaaS buyers demand value clarity

Marketing teams gain pricing power as SaaS buyers demand value clarity

9h ago
The Drum SaaS HoarderSH Pricing_packaging New

The Gist

  • 72% of SaaS buyers now require transparent pricing before engaging sales
  • Top performers align pricing pages with customer segmentation and use cases
  • Marketing-led pricing reduces sales cycles by 22% on average

RevBots.ai View:

Break down pricing silos; marketing should own the first 80% of pricing strategy.

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