Marketing’s consent gap: Why opt-ins aren’t enough for pipeline growth

Marketing’s consent gap: Why opt-ins aren’t enough for pipeline growth

17h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • 50% of marketers rely on basic preference centers, stalling engagement
  • Contextual consent boosts opt-ins by 5-10% in high-value channels
  • Transparency in data collection drives long-term trust and conversions

RevBots.ai View:

Building trust post-opt-in requires clear value exchange and contextual consent strategies.

Full Story: MarTech.org →