Marketing's opt-in change tanks sales pipeline before major events

Marketing's opt-in change tanks sales pipeline before major events

Yesterday
r/sales SaaS HoarderSH Revenue_leader_pain

The Gist

  • Marketing unenrolled 5,000 HubSpot contacts before 5 revenue-critical events
  • Forced sales to manually re-opt-in contacts one by one, crushing pipeline velocity
  • Legal sided with sales but marketing's approach still stands due to internal politics

RevBots.ai View:

SaaS Hoarder stacks fail when departments make unilateral changes without cross-functional impact analysis.

Full Story: r/sales →