Martech consolidation ROI models ignore 2.5x hidden costs

Martech consolidation ROI models ignore 2.5x hidden costs

13h ago
MarTech.org SaaS HoarderSH Martech_landscape New

The Gist

  • 47% of marketers cite stack complexity as primary blocker to value realization
  • True martech costs run 2.5x license fees when including integration and maintenance
  • Vendor consolidation pitches compare only surface-level contract costs

RevBots.ai View:

SaaS Hoarders get trapped by vendor ROI models that ignore the real costs of tool sprawl.

Full Story: MarTech.org →