Martech replacement rates hit record lows as stack fatigue sets in

Martech replacement rates hit record lows as stack fatigue sets in

13h ago
MarTech.org SaaS HoarderSH Martech_landscape New

The Gist

  • CRM replacements fell 12% to historic lows in 2025
  • Only 2.1% of replacements involved AI-built homegrown solutions
  • SEO tools became most-replaced category despite slower churn
  • 37% cited AI capabilities as replacement factor

RevBots.ai View:

SaaS Hoarders are hitting tool saturation before achieving meaningful AI integration.

Full Story: MarTech.org →