Martech replacement rates plummet as teams stabilize their stacks

Martech replacement rates plummet as teams stabilize their stacks

11h ago
MarTech.org SaaS HoarderSH Martech_landscape New

The Gist

  • Marketing automation replacement fell from 31% in 2024 to 19% in 2025
  • CRM and email platform replacements also dropped sharply
  • Teams now prioritize integration over feature-driven switching

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The SaaS Hoarder stage is ending as companies focus on optimizing existing tools rather than chasing new ones.

Full Story: MarTech.org →