Martech stacks grow despite slower platform replacements

Martech stacks grow despite slower platform replacements

May 26, 2026
MarTech.org SaaS HoarderSH Martech_landscape

The Gist

  • 59.9% replaced marketing tech apps in 2025, down from 69.8% in 2022
  • 62.9% of replacers added apps to their stack
  • Core systems stabilize while point solutions proliferate

RevBots.ai View:

Martech stacks are layering new tools on top of legacy systems rather than replacing them.

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