Net New Customer Growth: The Ultimate B2B Health Check

Net New Customer Growth: The Ultimate B2B Health Check

4h ago
SaaStr ARMARM Gtm_strategy New

The Gist

  • Net new customer growth reveals B2B company health better than revenue or NRR.
  • Half of major public B2B companies hide quarterly customer counts.
  • HubSpot’s customer growth declined from 23% to 16% YoY over two years.
  • Accelerating net new customer growth signals market demand and operational excellence.

RevBots.ai View:

Focusing solely on revenue growth can mask underlying issues; net new customer growth is the true north star for B2B health.

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