NYT reports brands rewriting sales scripts for AI shopping agents

NYT reports brands rewriting sales scripts for AI shopping agents

4h ago
The New York Times ARMARM Borrowed Frontier Ai New

The Gist

  • AI agents now initiating B2B purchases without human intervention
  • Brands adapting pitch strategies for algorithmic buyers
  • 72% of enterprise SaaS vendors report agent-driven deal flow in 2026

RevBots.ai View:

ARM companies must design GTM motions for both human and AI buyers simultaneously.

Full Story: The New York Times →