OpenAI Tests Third-Party Cookie Tracking in ChatGPT Ads

OpenAI Tests Third-Party Cookie Tracking in ChatGPT Ads

Yesterday
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • OpenAI's __obi cookie persists for a year across ChatGPT and advertiser sites
  • System links ad interactions to off-platform behavior
  • Consumers may object due to ChatGPT's personal data collection

RevBots.ai View:

AI platforms are adopting legacy tracking methods, raising new consent and disclosure challenges.

Full Story: MarTech.org →