OpenAI's ad carousels signal platform lock-in play

OpenAI's ad carousels signal platform lock-in play

4h ago

MarTech.org Martech_landscape New

The Gist

OpenAI now controls product presentation format in ChatGPT ads
AppsFlyer integration lets advertisers measure conversions but not incrementality

RevBots.ai View:

Vendor-controlled ad formats with opaque algorithms are classic AI Sprinkler traps that limit performance transparency.

Full Story: MarTech.org →