Outbound platform shootout: Lemlist beats Reply.io & Instantly on deliverability

The Gist

• Lemlist delivered 47.3% open rate vs 44.1% (Instantly) and 42.8% (Reply.io)
• 3.4% reply rate on Lemlist outperformed others by 15-20%
• Bounce rates varied from 1.2-1.7% across platforms
• Founder tested identical campaigns across 3 tools with 2,100 contacts