ProHance bets on GTM engineering with new global marketing hire

ProHance bets on GTM engineering with new global marketing hire

2d ago
brandequity.economictimes.indiatimes.com AI SprinklerAS Gtm_engineering

The Gist

  • ProHance names Ankit Chaturvedi global head of marketing and GTM engineering
  • Move signals growing focus on engineering-led GTM strategies

RevBots.ai View:

Another sign that hybrid marketing/engineering roles are becoming table stakes for scaling revenue operations.

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