ProHance bets on GTM engineering with new marketing head hire

ProHance bets on GTM engineering with new marketing head hire

3d ago
CXO Digitalpulse SaaS HoarderSH Gtm_engineering

The Gist

  • ProHance appoints Ankit Chaturvedi as Global Head of Marketing and GTM Engineering
  • Move signals growing focus on operationalizing revenue systems beyond basic SaaS tools

RevBots.ai View:

GTM engineering roles are becoming table stakes for companies graduating from SaaS sprawl to orchestrated systems.

Full Story: CXO Digitalpulse →