Quantum Metric GM declares traditional customer surveys dead: Here's what replaces them

Quantum Metric GM declares traditional customer surveys dead: Here's what replaces them

7h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • 50% of consumers abandon brands that overuse direct surveys
  • Session behavior data now outperforms retrospective NPS scores
  • AI lookalike modeling quantifies feedback from the silent majority
  • Real-time CX systems replace passive reporting with instant action triggers

RevBots.ai View:

Revenue teams clinging to NPS as a KPI are optimizing for vanity metrics while missing the behavioral signals that actually predict churn and expansion.

Full Story: MarTech.org →