SaaStr's 6 rules for SMB price increases without mass churn

SaaStr's 6 rules for SMB price increases without mass churn

15h ago
SaaStr Gtm_strategyGT Gtm_strategy New

The Gist

  • Never raise prices during hypergrowth (30%+ YoY)
  • Add 2x value before hiking prices to justify cost
  • Premium tiers create upsell paths without alienating base users
  • Test increases on 5-10% of customers before full rollout

RevBots.ai View:

SMB pricing strategy requires surgical precision - these rules prevent revenue teams from triggering preventable churn events.

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