Shopify ties promotions to AI-building despite most marketers being tool users

Shopify ties promotions to AI-building despite most marketers being tool users

Yesterday
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • 84% of CIOs say employees build AI agents faster than IT can govern them
  • 72% can't verify if employee-built agents deliver intended results
  • Dataiku survey shows Goodhart's law in action: measuring building over outcomes

RevBots.ai View:

Forcing builders creates technical debt; ARM companies measure revenue impact, not GitHub commits.

Full Story: MarTech.org →