Vercel’s COO Reveals AI-Driven GTM Transformation: 10 SDRs Down to 1

The Gist

• Vercel reduced lead qualification from 10 people to 1 with a $5K/year AI agent
• AI handles 93% of support cases and 96% of marketing content updates
• SDR quotas increased 30% after automating 30 workflows
• Built internally with fractions of an engineer’s time