Webinars and AI-Driven Content: How AirOps Avoids the Slop Trap

Jun 15, 2026 · Exit Five
🎧 PodShort 36 min squeezed to 2 AI SprinklerAS Sales Tech
Episode artwork
Owen Clancy
VP of Growth at AirOps
Exit Five
36 min squeezed to 2
Full episode from Exit Five
Quotable Moments

A content engineer is someone who really starts to manage your context internally and also builds and maintains your workflows.

Owen ClancyVP of Growth at AirOps
04:10

The search engines, their whole motivation is to surface the best content for any given query. And whether that search engine is like Bing or Google or ChatGPT or Perplexity, they're trying to get to ground truth.

Owen ClancyVP of Growth at AirOps
08:10

Give as much value as possible, find their pain points, and democratize access to thought leaders with the best insights, and then your users will do the distribution for you.

Owen ClancyVP of Growth at AirOps
34:00
Key Insights
  • A content engineer is responsible for managing internal context and building/maintaining workflows to produce content, focusing on feeding models with the right information to avoid AI slop.
  • The core principle of SEO, as articulated by Eli Schwartz a decade ago, remains true: search engines aim to surface the best content for any given query, whether it's Google, Bing, or AI models like ChatGPT.
  • To avoid AI slop, content must be unique, push the conversation forward, and leverage internal expertise rather than simply rephrasing existing online content.
  • Content should sound authentic to the brand's voice and persona; if it doesn't, it falls into the category of low-quality AI slop.
  • The use of overly formal or non-everyday vocabulary, like 'utilize' instead of 'use,' can be a subtle indicator of AI-generated content that lacks readability and authenticity.
  • Webinars have made a significant comeback as a powerful growth channel, particularly when focused on providing value and addressing audience pain points rather than direct sales pitches.
  • The most effective webinar strategy involves identifying hot topics, finding industry experts to speak on them, and being flexible with the agenda to adapt to current market interests.
  • A key to successful content and webinar programs is to give away as much value as possible, as this fosters trust and encourages the audience to become advocates and distributors of the content.
Metrics Mentioned
  • 10x revenue growth (AirOps experienced 10x revenue growth in the last 12 months (2025).)
  • 10x customer count growth (AirOps saw a 10x increase in customer count in the last 12 months (2025).)
  • 80 people hired into content engineering roles (In the last six months, 80 people have been hired into content engineering roles across AirOps' customers and prospects.)
  • 30% of acquisitions from organic (Companies Eli Schwartz worked with saw over 30% of their acquisitions come from organic search.)
  • 40 webinars (AirOps ran 40 webinars in 2025.)

RevBots.ai View:

  • AI Sprinkler stage teams often bolt on AI tools without workflow integration: AirOps avoids this.
  • Content engineers are key for ARM stage companies to orchestrate AI-driven workflows.
  • Webinars as a growth channel align with ARM principles of value-driven engagement.
  • Avoiding AI slop requires leveraging internal expertise, a hallmark of ARM maturity.
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