Your next ICP might be an AI agent: Why GTM teams must rethink customer assumptions

Your next ICP might be an AI agent: Why GTM teams must rethink customer assumptions

18h ago
Elena Verna's Substack ARMARM Gtm_strategy New

The Gist

  • Elena Verna argues ICP definitions assume human users, but AI agents now interact directly via protocols like MCP
  • API-first products face disruption as LLMs handle integration and usage without human involvement
  • Companies must ask: What happens when your primary customer is an MCP-enabled AI agent?

RevBots.ai View:

GTM teams should audit their product's API and integration points for agent-first accessibility, as AI-to-AI interactions will soon outnumber human-initiated ones.

Full Story: Elena Verna's Substack →