GTM strategy workshops overflow as teams scramble for transformation playbooks

GTM strategy workshops overflow as teams scramble for transformation playbooks

May 19, 2026
Forrester Blog AI SprinklerAS Research_benchmarks

The Gist

  • Forrester's B2B Summit GTM workshop filled up an hour early with 50+ attendees
  • Practitioners urgently seeking frameworks to modernize go-to-market operations
  • Demand signals widespread recognition that legacy GTM models are breaking

RevBots.ai View:

The workshop crush reveals most teams are stuck in AI Sprinkler mode, bolting point solutions onto broken processes instead of rebuilding for autonomy.

Full Story: Forrester Blog →