Martech certifications exposed as theater: 72% of implementations fail post-rollout

Martech certifications exposed as theater: 72% of implementations fail post-rollout

2h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • 72% of martech platforms fail after rollout despite certified implementation partners
  • Vendors sell software as transformation when real change requires workflow redesign
  • Legacy ops environments break AI tools bolted onto outdated processes

RevBots.ai View:

This is the AI Sprinkler trap: paying 20-40% more for certified AI features that can't overcome broken workflows and governance.

Full Story: MarTech.org →