Misaligned Sales and Marketing Teams Are 2x More Likely to Miss Revenue Targets

Misaligned Sales and Marketing Teams Are 2x More Likely to Miss Revenue Targets

Mar 22, 2026
Mutiny Blog SaaS HoarderSH Gtm_strategy

The Gist

  • Misaligned sales and marketing teams are 2x more likely to miss revenue targets.
  • Aligned teams are 2.3x more likely to exceed revenue forecasts.
  • 97% of leaders believe stronger collaboration would boost revenue.
  • 42% of fully aligned teams exceeded revenue forecasts, compared to just 18% of all other teams.

RevBots.ai View:

Revenue teams must prioritize alignment between sales and marketing to avoid costly missteps and unlock growth.

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