Google carves political email loophole with 0.3% spam threshold

Google carves political email loophole with 0.3% spam threshold

Aug 19, 2026
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • Political campaigns bypass Gmail spam filters if complaint rates stay below 0.3%
  • Verified Sender Program requires FEC registration and identity verification

RevBots.ai View:

B2B marketers should watch how verified sender programs reshape inbox competition.

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