69% of B2B buyers still demand human validation of AI research

69% of B2B buyers still demand human validation of AI research

5h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • 70% of buyers prefer self-service but 69% require sales reps to verify AI findings
  • 50% report getting misleading info from genAI tools during vendor research
  • Gartner predicts 95% of seller research will start with AI by 2027

RevBots.ai View:

AI is becoming the starting point for deals, but human sellers still own the trust-building and risk-assessment phases that close them.

Full Story: MarTech.org →