71% of B2B buyers now use AI chatbots to research vendors pre-purchase

71% of B2B buyers now use AI chatbots to research vendors pre-purchase

5d ago
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • 71% of B2B buyers use AI chatbots for vendor research per G2 March 2026 survey
  • Just 5 brands capture 80% of AI-generated responses in any given category
  • Dual-path PR strategy needed: traditional narrative plus AI-optimized structured data

RevBots.ai View:

AI Sprinkler stage companies risk missing buyer journeys if they don't optimize for AI-mediated discovery.

Full Story: MarTech.org →