98% of enterprises think they've standardized GTM, but only 53% see consistent results

The Gist

• 98% of B2B leaders claim standardized GTM execution, but only 53% achieve consistent outcomes
• High-performing stacks use AI embedded in workflows, not bolted-on point solutions
• Coherent tech stacks outperform tool-hoarding by making performance gaps visible earlier
• AI-augmented workflows drive measurable seller performance lifts and compounding revenue advantages