AI in sales: Clay, not crutch for authentic LinkedIn engagement

May 29, 2026 · Sales Gravy
🎧 PodShort 18 min squeezed to 2 AI SprinklerAS Sales Tech
Episode artwork
Daniel Disney
Sales Training and Thought Leadership Expert at The Daily Sales
Sales Gravy
18 min squeezed to 2
Full episode from Sales Gravy
Quotable Moments

AI gives you a lump of clay. Now, instead of you having to go out and find all these different bits of clay to put together, it gives you the mold that you can then turn into something that is authentic, it's genuine, it's value-giving, etc. But you have to contribute to it.

Daniel DisneySales Training and Thought Leadership Expert at The Daily Sales
03:40

If you're active on LinkedIn and doing all the things that your sales team should be doing, you're going to attract better talent, you're going to motivate and inspire your team... and you're probably going to generate inbound leads and customer introductions.

Daniel DisneySales Training and Thought Leadership Expert at The Daily Sales
07:00

It has never been easier to cut through the noise on LinkedIn, whether it's content, just sharing good, authentic, genuine content is actually really easy. And with messaging, I don't think it's ever been easier to cut through the noise. If you just send a real voice note, a value-giving conversational voice note, or a video message, you are going to cut through 99% of the AI-generated or the copy-and-pasted spammy messages instantly.

Daniel DisneySales Training and Thought Leadership Expert at The Daily Sales
16:40
Key Insights
  • AI in sales, especially on platforms like LinkedIn, is often used as a shortcut, leading to generic content that gets drowned out as noise. This makes it harder to stand out and engage effectively.
  • The key to effective social selling with AI is to use it as a lump of clay, a starting point that you then personalize and add your authentic voice to, rather than just copying and pasting.
  • Sales leaders need to understand the core basics of social selling, including what they want their team to do, why, and what to expect in return, before coaching their teams.
  • For sales leaders, being active on LinkedIn not only sets an example for their team but also helps attract better talent, motivates and inspires their team, and generates inbound leads and customer introductions.
  • Value in content creation means providing something that benefits the audience, whether it's educational, entertaining, or insightful, rather than just promoting a product.
  • Humor, when relevant to the audience's experience, is a powerful form of value that helps build rapport and shows understanding, leading to more meaningful conversations.
  • To cut through the noise on LinkedIn, especially with AI-generated content, use personalized voice notes or video messages. These methods instantly differentiate you and significantly boost response and conversation rates.
  • Sales leaders should focus on outcomes rather than just activity-based KPIs (like posting X times a week) to drive genuine engagement and results in social selling.
Metrics Mentioned
  • 80% of the day (Sales reps wasting time stitching tools together instead of focusing on live conversations.)

RevBots.ai View:

  • AI Sprinkler teams bolt on AI tools but miss personalization: this is why they drown in noise.
  • ARM teams use AI as raw material for human-led engagement, not replacement.
  • Tab Hoppers waste 80% of their day tool-hopping instead of conversations.
  • SaaS Hoarders collect social selling tools but lack leader-led execution examples.
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