B2B email spam crisis: 85% of cold emails now fail to reach inboxes
The Gist
- Open rates below 15% signal deliverability problems, not weak copy
- Google/Microsoft now silently quarantine 3x more sales emails than in 2024
- Domain authentication gaps cause 62% of false spam classifications
RevBots.ai View:
Reps wasting time on email copy tweaks while ignoring domain hygiene are optimizing the wrong variable.
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