B2B Marketing Teams Are Busy But Not Learning Fast Enough

B2B Marketing Teams Are Busy But Not Learning Fast Enough

4h ago
Forrester Blog SaaS HoarderSH Research_benchmarks New

The Gist

  • Forrester finds most B2B marketing teams repeat outdated playbooks despite market shifts
  • The risk isn't inactivity but slow learning in fast-moving channels
  • Safe defaults dominate as teams fail to adapt to buyer and channel evolution

RevBots.ai View:

Revenue teams stuck in the SaaS Hoarder stage risk falling behind by prioritizing activity over adaptive learning.

Full Story: Forrester Blog →