BDR-to-AE ratios collapse as companies cut sales development budgets

BDR-to-AE ratios collapse as companies cut sales development budgets

5h ago
r/sales SaaS HoarderSH Revenue_leader_pain New

The Gist

  • Companies shifting from 1:1 BDR-to-AE ratios to 1:5
  • AEs now responsible for sourcing majority of their own pipeline
  • Pipeline quality and quantity declining across the board

RevBots.ai View:

Cutting BDR support while maintaining AE quotas is a false economy that will hurt long-term revenue growth.

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