Buyers now fact-check vendor content like investigative journalists

Buyers now fact-check vendor content like investigative journalists

2h ago
MarTech.org Tab HopperTH Martech_landscape New

The Gist

  • 72% of B2B buyers distrust polished vendor content per MarTech survey
  • AI-generated materials triggered skepticism but saturation started earlier
  • Credibility requires provable expertise, not just volume

RevBots.ai View:

Tab Hopper teams must weaponize authenticity as AI makes generic content worthless.

Full Story: MarTech.org →