CMOs report 2x AI tool usage but struggle to transform workflows

CMOs report 2x AI tool usage but struggle to transform workflows

7h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • Marketers spend 2x more time with AI tools than other functions
  • 70% of teams still use AI for tasks vs redesigning processes
  • Successful CMOs focus on small, replicable AI workflow wins
  • Agent briefs replacing traditional creative briefs at top firms

RevBots.ai View:

AI adoption without workflow redesign is the new shadow IT - creating cost without strategic advantage.

Full Story: MarTech.org →