Consumers now prefer AI for speed but punish brands for bad automation

Consumers now prefer AI for speed but punish brands for bad automation

8h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • 74% prefer AI over humans for fast answers, per Invoca research
  • 80% demand AI disclosure, making transparency a free trust-builder
  • 40% still feel brands value them less when using AI assistance

RevBots.ai View:

Tab Hopper teams bolting on chatbots without disclosure policies are creating trust debt that ARM-stage competitors will exploit.

Full Story: MarTech.org →