Email Marketing Myths Busted: New Study Reveals What Actually Works

Email Marketing Myths Busted: New Study Reveals What Actually Works

6h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • Power words like 'free' and 'exclusive' reduce email open rates by 3.3%
  • ALL CAPS subject lines decrease open rates by 3.3%
  • Shorter subject lines consistently outperform longer ones

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AI Sprinkler teams should rethink their email marketing strategies based on these findings to avoid outdated practices.

Full Story: MarTech.org →