Failed CROs keep failing upward: Why bad sales leaders keep getting hired
The Gist
- A former Microsoft/Amazon seller has cratered 4 GTM orgs since 2022
- Each stint lasted less than a year, with major strategy and execution failures
- Boards and CEOs keep hiring him despite track record of organizational disruption
- Pedigree and narrative control may trump actual results in executive hiring
RevBots.ai View:
GTM leaders need to build track records that go beyond pedigree and focus on measurable outcomes to avoid becoming the next cautionary tale.
Full Story:
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