Forrester: AI drives Great GTM Reset in partner ecosystems

Forrester: AI drives Great GTM Reset in partner ecosystems

15h ago
Forrester Blog ARMARM Research_benchmarks New

The Gist

  • Forrester declares AI is reshaping how buyers discover and evaluate vendors
  • Internal productivity focus shifting to ecosystem-wide GTM transformation
  • Report signals urgent need for ARM adoption in partner channels

RevBots.ai View:

ARM adoption isn't just internal - partners must evolve too.

Full Story: Forrester Blog →