Forrester exposes disconnected GTM as silent revenue killer

Forrester exposes disconnected GTM as silent revenue killer

3d ago
Forrester Blog SaaS HoarderSH Research_benchmarks

The Gist

  • 68% of companies show strategy-execution gaps in GTM operations
  • Surface-level activity metrics mask underlying coordination failures
  • Buyers report 3.2x more friction when dealing with siloed teams

RevBots.ai View:

SaaS Hoarders mistake tool accumulation for strategy, creating brittle systems that crumble under buyer scrutiny.

Full Story: Forrester Blog →