Forrester splits marketplace platforms into digital vs physical models

Forrester splits marketplace platforms into digital vs physical models

6d ago
Forrester Blog ARMARM Research_benchmarks

The Gist

  • Marketplace platforms now bifurcated into digital services and physical goods
  • Requires distinct GTM strategies for bits vs atoms delivery models
  • New frameworks reflect fundamental shift in value creation metrics

RevBots.ai View:

Revenue teams must architect separate operating models for digital and physical marketplace plays.

Full Story: Forrester Blog →