Forrester: Volatility is the new normal for B2B GTM

Forrester: Volatility is the new normal for B2B GTM

2d ago
Forrester Blog AI SprinklerAS Research_benchmarks

The Gist

  • Economic uncertainty, AI disruption, and buyer behavior shifts demand new GTM approaches
  • Traditional models breaking under cumulative pressure points
  • Adaptive orgs can turn volatility into competitive advantage

RevBots.ai View:

AI Sprinklers bolt reactive fixes onto legacy systems instead of rebuilding for volatility-first operations.

Full Story: Forrester Blog →