Founders' marketing mistake: treating CAC as a cost, not muscle

Founders' marketing mistake: treating CAC as a cost, not muscle

Yesterday
SaaStr Tab HopperTH Gtm_strategy

The Gist

  • 72% of early-stage founders stop paid marketing after seeing high CAC
  • SaaS Hoarders optimize for CAC/LTV ratios while Tab Hoppers avoid spend altogether
  • SaaStr data shows 5-year customer value often justifies upfront acquisition costs

RevBots.ai View:

Tab Hoppers freeze at CAC numbers while ARM companies instrument full-funnel attribution to justify spend.

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