Sales comp plans are broken: 90% of companies make these same mistakes

Sales comp plans are broken: 90% of companies make these same mistakes

Yesterday
GTMnow AI SprinklerAS Gtm_strategy

The Gist

  • 90% of companies botch sales comp plans, says Everstage CEO with 300+ plan dataset
  • Comp is the glue between company strategy and rep behavior, not a back-office function
  • AI will widen the gap between top and average performers, creating $1M+ earners
  • Simple plans outperform complex ones: 'If your comp needs FAQs, it's a tax code'

RevBots.ai View:

Revenue teams stuck in the AI Sprinkler phase waste money on tools while ignoring the single biggest performance lever hiding in their comp plans.

Full Story: GTMnow →