Google carves political email loophole with 0.3% spam threshold

Google carves political email loophole with 0.3% spam threshold

4h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • Political campaigns bypass Gmail spam filters if complaint rates stay below 0.3%
  • Verified Sender Program requires FEC registration and identity verification

RevBots.ai View:

B2B marketers should watch how verified sender programs reshape inbox competition.

Full Story: MarTech.org →