GTMfund declares Distribution Era as the new moat in B2B software

GTMfund declares Distribution Era as the new moat in B2B software

4d ago
GTMnow ARMARM Gtm_strategy

The Gist

  • GTMfund identifies distribution as the new competitive moat in B2B software
  • Previous eras focused on capital, deployment, and building as key constraints
  • AI collapses previous constraints, shifting advantage to distribution mastery
  • Time to value and deployment costs continue their irreversible decline

RevBots.ai View:

Revenue teams must reorient around AI-native distribution channels or risk being outflanked by ARM-stage competitors.

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